Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates

Get Your Free eBook:
Elevate and Expand Your Brand

Free eBook
WBE_Seal SB_ALUMNI
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend an Introduction to Scaling & Systematizing Your Business Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Elevate Your Presentation Skills
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

Create a Signature System to Pull In Clients Like Crazy

February 17, 2011 by Lisa Mininni Leave a Comment

Email_signature

Have you ever found yourself listening to one of those infomercials and being truly captivated by the message even though in your head you might have thought, “This is so hokey.  They’re really embellishing how difficult it is to clean with a regular mop?”  Just as that thought pops into your head, they make several practical points and you find yourself pulling out your credit card to buy it.  Afterward, you’re really excited and can’t wait to receive your new product.  Why did that happen?  They focused on the struggles that you identified with and, more importantly, showed you how their product or systematic approach was the solution to your problems.

Many business owners try to sell their services when they should be focusing on the solution or results the customer will receive by working with them.  After all, we all like solutions that make life easier, right?  Instead of trying to sell your services, focus on your signature system that helps your target market achieve their results.

What is a signature system?  A signature system is a step-by-step model that makes your process easily understood.  You will become known for your system, helping draw in your target market.  When you speak, demonstrate, or write about your signature system:

  • Your prospects can more readily understand what you do, making it easier for them to work with you;
  • You develop trust because you provide a well thought-out solution to their problems;
  • You create a higher perceived value with your system because you can provide a shortcut for them; and
  • You increase your brand awareness.

You create massive momentum because you construct a foundation of content that you can then develop into multiple income streams and signature speaking topics.  You become known in your target market circles and clients are drawn to you like crazy because your system just made their life a lot easier.

____________ 

Would you like to use Lisa’s High-Content Article above on your own website or Ezine?
Please do so, but add the following attribution:

Lisa Mininni is a Best Selling Author and President of Excellerate Associates – home of The Entrepreneurial Edge SystemTM a national program showing small business owners how their clients find them, choose them, and buy from them. 

To receive your FREE eBook, Get Ready, Get Set, Go! 3 Steps to Jump Start Your Start-Up and receive weekly high-content articles on how to grow your business quickly, visit http://www.freebusinessplanformat.com

Filed Under: Blog

  • Contact
  • Members Only
  • Affiliates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Members Login

Click to login

Download(s)

Your Download(s)

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2025 Excellerate Associates ·| Powered by Essential IT | Privacy Policy