Cash flow is like the lifeline to the heart of your business. Without cash, you delay your ability to grow your business and getting your talents and gifts into the hands of those customers who need it most.
There may be several systems missing that have a direct connection to cash flow, including your sales system. If you are unsure on how convert your prospects to clients in a way that is authentic for you and resonates with your target audience, something is amiss in your sales process.
Start by mapping out your sales process from your customer’s perspective. Map out every way your clients or customers find you. Once they find you, also map out how you pre-qualify or pre-educate them about your services and the transformation they will experience by working with you.
Remember to wear your customer’s hat when mapping out your sales process. Determine if it is easy for them to do business with you. You might be surprised at what you find.