How to Create Opt In Offers That Convert
Register BEFORE September 1, 2014 for only $47.
**Success Circle Members have free unlimited access to this webinar before and after September 1, 2014.
Opt-in email marketing is a type of email marketing where prospects subscribe or opt in to receive information about certain products or services that you offer. When done correctly, you will end up with a Lead Generation System that:
• Adds value (for your prospects and you)
• Continuously educates
• Keeps in touch with your prospects, and
• Pre-qualifies your prospects 24 hours a day, 7 days a week
One of the easiest ways to create an opt-in offer is simply writing an eBook using a Word document and converting it to a pdf. Remember, the goal of your eBook is to generate leads of your preferred prospect, so pick a topic that will get their immediate interest and give them an immediate result.
The cover of your eBook should catch the attention of your ideal prospect. It also includes the result they will achieve when working with you through your process, formula, product or signature program. There are so many ways to instantly create value through an eBook. Here are some ideas:
• If you’re a franchise owner of a handyman service offering home modification services, you may want to develop an eBook on How to Keep Your Home Wheelchair Accessible, including easy-to-implement steps that provide immediate value.
• If you’re a chiropractor specializing in back pain relief, write an opt-in eBook on educating your ideal prospects on special exercises or tips on every day lifting, living and back care.
• If you’re a consultant providing customer service training, include an evaluation in your eBook that has your ideal clients assess their current workforce training effectiveness.
Whatever your area of expertise, the title of your opt-in offer should be compelling to your preferred prospect by addressing their biggest concern, frustration, or problem.
An opt-in offer is like shaking hands with someone in person. In person, you would not only introduce yourself, you would share a bit about yourself. In your eBook, establish your credibility through a biographical summary.
Give a brief summary on why you chose to specialize in your area of expertise. Also include your credibility factors, such as your years of experience, education, and success stories from the clients you’ve worked with and the results they’ve achieved as a result of working with you.
When/If you write your eBook, educate your reader by writing succinctly and clearly. Write your content as if you’re having coffee and having a one-to-one conversation.
Keep in mind that you may want to use keywords in your eBook. These keywords are the same ones that your ideal prospects use to find you online. Remember to also use images or graphics to illustrate points as well as make your eBook interesting.
Remember, your content should always add value for the reader. Add questions, an assessment, or even fill in the blank.
Keep in mind W.I.I.F.T (What’s In It For Them).
Since your prospect took the first step of opting in to receive your eBook, identify the second step they would take after reading your eBook. This is usually the second step in your sales process.
A call-to-action in your eBook leads to the next step in working with you or adds additional value, such as setting up an Discovery or Consultative Session, registering for another free opt-in video course, or downloading a low-cost template.
One of the strategies when taking a systems approach in your business is reviewing your sales process from start to finish. Your opt-in offer is the first step in meeting your prospects. It also is also a great way to marry your offline marketing and online marketing, helping you to nurture a relationship and turning prospects into invested clients.