Have you ever felt that you wasted valuable time and money on marketing strategies that do nothing to bring in ideal, pre-qualified prospects? The sad thing is that many business owners don’t even realize just how much money and time they waste each day on outdated strategies.
At the Wake Up Profitable Boot Camp for Business Owners, we looked at the ways business owners throw away their hard-earned cash at outdated approaches. We also outlined many ways to integrate and systematize their marketing to maximize their profitability.
One of my clients used to spend thousands of dollars on advertisements each month. For many years, this worked for him. Because the hard-copy resource he was advertising with had a circulation of over 450,000 people, he thought his chances were pretty good that his ideal prospects would see his advertisement. After he became crystal clear on his ideal client and mapped out his sales process, he realized why his advertisement strategy no longer worked.
While circulation was 450,000, less than a quarter were a spot on match to his ideal client profile. Out of that percentage, he estimated how many actually read the advertisement. Out of those who read the advertisement, he estimated how many had an immediate need for his services. Out of the ones who actually had a need, he determined how many would remember his advertisement and contact him cold.
As it turned out, nobody was contacting him. His pipeline dried up not to mention, the strategy was outdated because fewer people were reading the advertisements and taking action. They were getting their information in other ways.
Further, he didn’t quite think through his advertisement, marketing and sales process. He was missing a(n):
• call to action,
• way to collect a prospect’s information,
• system to pre-qualify the prospects, and
• automatic system to cultivate that new relationship. If readers of his advertisement were interested, he had no way to connect with them and nurture that relationship until the prospect was ready to buy.
He had an immediate light bulb moment when he realized the major disconnect between his current marketing strategy and sales process were not connected. He said that it was as if his mindset about marketing in today’s marketplace suddenly turned on.
When you take a systems approach and shift the way you market, you will immediately notice what’s missing and how effortless it is to pull in your ideal clients.
Learn how to automatically bring in pre-qualified leads with your own lead generation system, by registering for the
Automatic Lead Generation 24/7 Live Course on June 10 – 11, 2016.