There was a time not so long ago when experts suggested you have an offline and online lead generation strategy. With social media sharing and technology enhancements, the conversation has shifted from separation to integration of strategies.
Marrying your offline and online lead generation activities is more important than ever. For example, one of my new clients has an alternative health care practice. She meets her prospects offline at networking events, specialized live events, and even the health store. When they strike up a conversation with her, they often ask for her business card, so she gave them her card and hoped that they call her.
With my systems hat on, I asked her what might be possible if she could make her business card work as a lead generator. At first she looked puzzled. I explained further. Instead of hoping someone calls you, what if you give them a compelling reason to initiate contact with you?
She began to smile. That would be great, she said.
When you tailor your messages to your preferred client and offer something that adds values and they take action, they’ve shown interest. During this process, you have an opportunity to pre-qualify them, help them solve a problem, and even take the next step in doing business with you. What’s even better is that much of this lead generation process is automated.
My client began to see that by having an automated and integrated lead generation process, she:
Maximized her networking time by having a system that followed up with her new prospects;
Gave her referral sources a systematic way to refer others; and
Created a value-added way to keep in touch and be top of mind with her prospects and clients.
When you bridge the gap between your offline and online marketing, you are able to serve your clients at a higher level, leverage your business, and improve your return on your marketing and networking dollars.
UPCOMING COMPLIMENTARY WEBINAR!
Topic: Automatic Lead Generation 24/7
Date: Wednesday, May 25, 2016
Time: 6 pm Eastern/5 pm Central/4 pm Mountain/3 pm Pacific
- We’ll bust the #1 myth about lead generation that’s killing your business.
- Learn how to maximize the marketing you’re already doing and boost your profitability.
- Never let leads fall through the cracks again!