Words are the essential for conducting business. We use words verbally and in writing to make requests, express our needs, and to request information.
Certain words will ping you positively or ping you negatively. As my clients who attended my Wired to Win workshop discovered, your response to certain words is biological.
And, when it comes to goal achievement, words like bigger goals, extraordinary customer service, and higher revenue are tossed around.
It’s that time of year where we determine how well (or not) we performed with the measures that were set. We also set new goals and objectives.
And, like some businesses, you set your measures using SMART criteria. Some of the words used in the criteria include strategic/specific, measurable, assignable/attainable, realistic/relevant, and time related.
Yet, there’s a word missing.
This word is typically not included when setting goals or objectives. Yet, this word is profound in shaping how we relate to them.
I remember the first time I heard the word included when referring to the SMART criteria. I was on the phone the Founder of B/Coach Systems, Mike Jay. The word he included made perfect sense but even today is rarely used or even mentioned when setting performance measures.
What is the word?
I wonder how including this word in your new SHMART criteria might change the quality of your measures, the level of your performance, and how you relate to those measures.
Try it and see what happens.