Have you ever skipped a flat rock across the water?
As the rock skims the water, notice how the water ripples. After a moment, each ripple flows effortlessly into the other.
The same concept applies when you take a systems approach. Each system in your business should lead to greater connections and business growth.
When you integrate systems properly, you’ll notice how momentum begins to build and the pieces come together. Like the ripples on the pond, each ripple begins to incorporate into one another and, at the same time, the blending is harmonious. You start to build momentum and get noticed for your unique lineup of products and services naturally and spontaneously.
One of the biggest breakthroughs my clients get out of the Wake Up Profitable Boot Camp for Business Owners is to see how all of their systems interconnect. One of the common problems first-time attendees bring to the boot camp is that they create a service line that does not yield the results they were expecting.
It’s a common trap business owners fall into. They get lured into the belief that if you build it, people will come. The truth is you need to determine how the service fits into your overall strategy as well as your sales and marketing channel.
For example, a business owner was attracted to implementing a member-based service. Unfortunately, she created it without knowing if her preferred client wanted it and without identifying how it fit into her line up of products and services. We started by clearly identifying her Preferred Client Profile. We identified their wants and needs.
Once we reverse engineered her sales process, she realized that this particular service option was not a main offering but rather an add-on offering. By moving a service offering to later in her sales process, she had this add-on option that provided value that her clients wanted for their team and recurring income for her business.
To be successful, implementing any program, product or service is not about just implementing random systems or programs to gain momentum or revenue for your business. The trick is to think through how one element influences your entire business system so that you create that effortless blending.
Online Profitability Lab: Introduction March 30 & 31
On site Profitability Lab: Introduction Grand Rapids, Michigan on Tuesday, April 11
On site Profitability Lab: Introduction Canton, Michigan Thursday, April 13.