How to Use The Principle of Reciprocity in Your Business and Life

Reciprocity affects you every day. Have you ever bought a gift because someone bought one for you or gave money to a non-profit because they gave you a free gift, like return address labels or a free tote?

Reciprocity is a powerful tool in getting new clients and can be a helpful principle in retaining existing clients. It fosters a meaningful and strong bond. Referral marketing experts know all too well how powerful this principle is to their business. If you want more referrals, you need to give referrals.

When reciprocity is done in the spirit of helping others by sending business their way, without expecting something in return, you are rewarded in many ways. People naturally feel the desire to return the favor. Even if they don’t, a referral often comes, in time, from another source.

Practicing reciprocity is easy. One of the ways I practice reciprocity is through what I like to call the Friendship Plate. During the holidays, like you, I have many gatherings. As a gift, I bring a plate or bowl filled with food to pass. I have a supply of bowls or vintage plates that I get from resale shops or Ikea.

On the bottom of the bowl or plate, I put “Friendship Plate/Bowl” and write my name in permanent marker. I attach a note for the host or hostess that reads, “This is a Friendship Plate/Bowl. Write your name in permanent marker, fill it up, and pass it along to the next friend.”

Practicing the principle of reciprocity is an easy habit to get into in all areas of your life. Practice this simple habit this holiday season and see what happens.