Your Signature

Your signature is like no others. It’s unique to you. You don’t need to even think about it. You see the signature line, pick up your pen, and sign your name.

Your signature:

• Distinguishes you from anyone else
• Symbolizes your identity
• Represents your mark in the world
• Opens doors (quite literally if you ever purchased a home)
• Is an asset

I invite you to consider that your company has a signature. Your company has a signature program, model, system, or process. You do things in a way that separates you from others. Consider that you have a unique way to manufacture, produce, provide, consult, coach, or train.

The Struggle

The struggle many business owners experience, however, is presenting their signature assets in a way that is easily understood.

When you position your signature assets you can increase brand loyalty, build in scalability, and easily express your distinct mark in the world.

There are opportunities to bridge your unique lineup of products and services regardless of whether you are a service-based or product-based business. Like your signature, your company’s signature assets, when put together:

 Distinguish your company from others that may provide similar services or products
 Symbolize the way you work with your ideal clients
 Build a platform that represents your distinct mark in the world
 Open doors

Invitation

If you have been bumping up against how to move your clients through your business offerings so they achieve results and want to continue to work with your company, I invite you to Create Your Signature Program.

This two-day practicum gives you the clarity and structure to move from thinking about how all of your programs and services come together to actually creating it. You will design your distinctive approach so you stand apart from everyone else offering similar programs, products or services. You will bridge the gap between seemingly disparate areas of your business.

One of our attendees wondered how to connect her retail and wholesale businesses. Through the one-on-one mentoring Welcome Call, she identified the synergies between two very different areas of her business and discovered a pathway to expand the wholesale side of the business.

This practicum workshop is expertly designed from the moment you register. You’re mentored through the process of designing an experience your clients will enjoy—from enrollment, continuity, and through to completion.

Invitation to Register for Create Your Signature Program on March 28-29, 2019 held at the Business Innovation Lab in Livonia, Michigan.