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Your Signature Program: The Importance of Mapping Your Client’s Experience

October 17, 2019 by Lisa Mininni Leave a Comment

Recently, a business owner was telling me about her signature model. They had a niche training program and became well known for it. That’s the value of having a signature model.

She also shared that there were other online resources that she didn’t promote yet. What stopped her from promoting those resources was figuring out where it fit in to her client experience.

She didn’t map out how to integrate these numerous resources into her business model. As a result, she was leaving a lot of valuable resources (and revenue) on the table.

This is an important lesson to learn. Creating your signature program is one element and designing the client experience is just as important.

Invitation

If you thought about joining us for the  Create Your Signature Program on Friday-Saturday, November 1-2, 2019, one of the key takeaways you’ll experience is designing your Signature Program and identifying your client’s experience from pre-enrollment, through continuity, to completion.

Regardless of your industry, your signature program is a must-have asset to scale your business while creating a body of work that gives your company distinct recognition in the marketplace.

This workshop is for you if you…

-Struggle to answer this simple question, “what do you do?”
-Know that you’re leaving resources on the table that would enhance your client’s experience.
-Have difficulty succinctly describing the value the client receives when working with you and your company.
-Dread attending conferences and networking events because you don’t know how to answer “what you do” in a way that distinguishes your services/products from all others.
-Struggle with designing an experience your clients will enjoy—from enrollment, continuity, and through to completion.

If this is you, I invite you to put yourself into this interactive workshop by registering today at: http://excellerateassociates.com/create-your-signature-program/

The deadline to register for this workshop is: Friday, October 25, 2019.

See you soon!

Create a great life,

Lisa Mininni
President, Excellerate Associates – showing thousands of business owners how to scale their business
Founder, The Business Innovation Lab, CoWorking, Executive Suites, Office and Conference Space

Filed Under: Blog Tagged With: business mentoring, Excellerate Associates, signature program

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