Bits and Pieces.
When I first started my business over two decades ago, I took the bits-and-pieces approach. In the morning, I would wake up and wonder what else I could do to market my services.
If I saw a networking opportunity, I would attend that networking event. If someone said, “join this-or-that group,” I would join. If I thought of an idea, I would implement it.
Despite the hard work, the pieces weren’t fitting together. There were gaps. Opportunities fell through the cracks.
One day, I had a facepalm moment. It dawned on me that I was fixated on the day to day. I hadn’t applied a systems approach.
Taking a systems approach creates a greater awareness of the basic structures in which you operate. From that awareness comes a shift causing you to think and do things differently. You view your entire business as a system with each action interconnected.
Think about it…the internet is one big system.
Search engines are systems.
Social media is a system.
Your website is a system that connects to those systems.
You, your team, your prospects, and clients/customers engage with those systems.
Each of these systems connect and have a flow among them.
It’s easy to think you’re doing everything to align and grow the business, especially if you’re really busy taking action. However, when you take a systems approach you begin to take carefully choreographed steps that draw in your ideal prospects and reveal the connectedness with yourself, your business, and the world.
One of my clients wondered how his company could better leverage their seminars. It was a piece of his business. In applying the systems approach, he discovered steps in the process that were missing.
When he and his team attended our two-day boot camp for business owners, we identified the connections with the entire business. Their marketing became focused, interconnected with operations, and consistent.
In the first workshop that he hosted (armed with a systems mindset) they not only filled the seminar, but they mapped out their sales and marketing process, creating additional service offerings. The value they provided increased and so did the lifetime value of each client.
Taking a systems approach creates a greater awareness of the basic structures in which you operate. From that awareness comes a shift causing you to think and do things differently. You begin to view your entire business as a system with each action interconnected.
Invitation to Learn the Systems Approach to Scaling a Business
Learn more at our
- Introduction Lab Online Class happening the second Thursday of each month (October 14, 2021) or
- Join us for the Wake Up Profitable Boot Camp on October 21-22, 2021
More about these events at https://www.excellerateassociates.com/events.