One of the best ways to quickly establish credibility and connect with your audience is through sharing your signature story. A good way to develop a solid connection with your audience is to share a core story or message that is an authentic expression of you.
Creating that signature story is the secret that all good presenters share. Over time, you become so good at telling your signature story that people will request you speak over and over again. My tire iron story, for example, is one that ties into many lessons, one that I’ve used for years and have become known for. I’ve had audience members who have seen me speak on many occasions and have said how that story gives them chills but also inspires them each time they hear it.
Ideas for Creating A Signature Story
Your signature story can describe great loss or even hardship and how you overcame it. As a leader, you may feel vulnerable so you have to be emotionally ready to share it. Stories that demonstrate hardship help you to connect with your audience on an emotional level. When presented with authenticity and grace, you create a circle of comfort that envelops audience members especially when they share a similar experience.
Your signature story might even come from an embarrassing situation or misunderstanding that snowballed out of control. Some of the funniest signature stories are born from the most humiliating moments and offer important learning lessons.
When choosing a story, remember to stick with personal stories. Because you’ve lived them, you can recall details and provide insights that makes your story come alive. When it is the reason you got into business, it helps develop your credibility. Your story is what makes you unique and your ideal clients or audience members will connect with you or want to work with you.
Your story becomes insightful and memorable through development and performance. What can be seen as an ordinary experience becomes an amazing story especially if you tie it into learning a life lesson, a turning point, and even overcoming adversity. When you weave your story with key points, you leave your audience connecting with you and engaged.
Winging a presentation is not a strategy. Your Signature Story is just the beginning step to connect and engage your audience.
Creating a Signature Story that has staying power and can be used in a variety of scenarios, takes know how. The good news, is that you can elevate your speaking and presentation skills by joining the:
Speaker Lab: Create Your Signature Story and Talk
June 22, 2022 with feedback sessions on July 13 and 20.
Learn ways to:
- Engage your audience whether you are presenting onsite or online,
- Enroll others in your products, services, or ideas by learning how to reverse engineer every presentation,
- Authentically inspire others to take action leaving them empowered