Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates

Get Your Free eBook:
Elevate and Expand Your Brand

Free eBook
WBE_Seal SB_ALUMNI
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend an Introduction to Scaling & Systematizing Your Business Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Elevate Your Presentation Skills
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

Effective Ways to Use Your Signature Advantage

May 4, 2023 by Lisa Mininni Leave a Comment

As a business professional, you know that unless you create distinction from your competitor, you’ll get lumped into a box, like you sell consultancy services, sell insurance, sell real estate or manufacture a product. You might also know that unless you can show what makes your product or services distinct, there is little inspiring reason for them to buy from you.

Your challenge is to stand apart from your perceived competitor. Perceived competitor because your prospects like to put you in a box with similar businesses. Many people try to sell their services forgetting to focus on the solution, results, and, most importantly, what is unique. Just as important is how that uniqueness is integrated into all areas of the business, like the marketing and sales processes.

A signature advantage is a company’s branded asset that defines your approach, process, product, or model so that it is easily understood. You become known for it, drawing in your target market, and securing more business because of it.

When you integrate your asset through your marketing, there are five advantages:

1. Your prospects quickly understand what you uniquely do, making it easier for them to hire you;
2. You develop trust because you provide a well thought-out solution to their problems;
3. You create a higher perceived value because you can ensure its implementation;
4. You develop ways to increase the lifetime value of your client; and
5. You elevate your brand awareness.

One of our clients owns a product-based business. While there are other businesses that sold similar products, she recognized that she didn’t have an advantage on product alone. Through our workshops and mentoring, she discovered that her post-purchase training services ensured correct application of the product and was not offered by any of her competitors. She distinguished herself by her unique training process.

She integrated her branded process in these ways:

• Constructed a foundation of content that is easily shared in her marketing
• Guided the customers through the range of products and services that increased the lifetime value of each client
• Developed multiple revenue streams including it in her proposals
• Distinguished her company from all others becoming the go-to resource while commanding a higher price point

Clients are drawn to you because your system, model, process, or blueprint just made their life a lot easier and solved a problem. You also made it easy for them to buy from you by explaining your full range of products and services succinctly and distinctly.

Invitation

If you are inspired to create your signature asset in two days, join us for the Create Your Signature Program on Thursday-Friday, May 18-19, 2023. Through this practicum you will develop your signature advantage (asset), understand how to integrate it into your sales/marketing processes, and move your clients through your service/product offerings.
Register at: https://www.excellerateassociates.com/create-your-signature-program/

Filed Under: Blog

  • Contact
  • Members Only
  • Affiliates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Members Login

Click to login

Download(s)

Your Download(s)

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2025 Excellerate Associates ·| Powered by Essential IT | Privacy Policy