In your quest to deliver value, do you over deliver? You might be surprised by the following story and the impact that over-delivering has on your audience…
Sarah was a knowledgeable professional, known for her meticulous attention to detail and deep expertise in her field. She had a reputation for delivering presentations packed with valuable insights and comprehensive information. Every time she walked into a room, she was prepared to wow her audience with her extensive expertise.
Her heart was in the right place: She wanted to deliver value. Sarah had spent weeks gathering data, analyzing trends, and preparing a slide deck filled with charts, graphs, and bullet points. She was confident that her thorough approach would impress her audience.
The day of her presentation arrived, and Sarah stood before a room full of her ideal prospects, ready to share. As she clicked through slide after slide, she noticed the audience’s initial interest turning into glazed expressions and frequent glances at their watches.
She over delivered. Despite the impressive amount of information she provided, the room felt heavy with an unspoken confusion.
At the end of her hour-long presentation, Sarah opened the floor to questions. Instead of the enthusiastic engagement she expected, there was an awkward silence. Finally, one audience member hesitantly asked, “This is all very thorough, but I’m a little overwhelmed.”
Sarah realized that although she had delivered a wealth of information, she had failed to provide clear, actionable steps. The audience was overwhelmed, unable to distill her insights into a coherent strategy.
Determined to improve, Sarah enrolled in the Speaker Lab Master Class. Here, she learned the importance of aligning her presentation style with her Authentic Speaker Style. She discovered how to structure her content to be enrolling, engaging and impactful, ensuring her audience could easily grasp and, most importantly, act on her key messages.
If you share in the same struggles as Sarah when it comes to presenting and public speaking, I invite you to register in our upcoming Speaker Lab Master Class happening on June 26 with feedback sessions online on July 10 and 24.
Like Sarah, you will learn to:
Simplify and Prioritize: She focused on the most critical points and presented them in a clear, concise manner.
Engage with Purpose: She used storytelling and relatable examples to enroll and connect with her audience emotionally and intellectually.
Provide Clear Action Steps: She concluded her presentations with specific, actionable recommendations, making it easy for her audience to understand their next steps.
Armed with these new skills, Sarah’s next presentation was a stark contrast to her previous efforts. She delivered her key messages with clarity and confidence, and this time, the room buzzed with engaged discussion. Audience members left with a clear understanding of what to do next, and Sarah’s reputation soared not just as a knowledgeable expert, but as a compelling and effective communicator and go-to resource. A number of people sought out her expertise.
Sarah’s journey from overwhelming her audience to empowering them with actionable insights is a testament to the transformative power of the Speaker Lab. By learning to connect authentically and use the art of enrollment, she was able to turn her wealth of knowledge into a powerful tool for driving action and achieving results.
Register for the Speaker Lab by this Friday for the June 26 session at
https://www.excellerateassociates.com/speaker-lab.
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