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Help! I Want to Start a Blog, But What Do I Write About?

September 19, 2013 by Lisa Mininni Leave a Comment


whatdoiwriteaboutblogexcellerateassociates.com

One of the most popular words on the internet is blog. With more and more consumers looking online for their solutions, an increasing number of entrepreneurs are integrating blogs into their marketing to drive traffic to their business and stay in touch with their prospects and customers.

As I mentioned in last week’s article, a blog is simply an online journal or articles for your community to read. A blog can also be used to facilitate a conversation online.

As a marketing tool, blogs are filled with lots of potential for your business. With our mobile society, the advantage of having a blog is that it can be read from anywhere.  It can also help your ideal prospects find you when they are searching online.

The other advantage is that a blog is a great way to regularly and inexpensively connect with your audience. Nothing can facilitate conversation, educate, or bond a community more than blogging.

If you don’t have a blog associated with your business, now may be an excellent time for you to start one. The question I always receive is, “What do I blog about?”

Once you determine your marketing strategy and system for staying in touch, there are many ways to integrate blogging and develop content. Here are some ideas:

  1. Your Opinion. One way to attract your ideal clients is sharing your opinion, especially if you have a unique approach or viewpoint that sets you apart.
  2. Repurpose. If you have a special method, formula, or signature program, a blog is a great platform to repurpose your content while adding tremendous value to your community of readers. Sometimes people need to see something over and over before they integrate it or “get it”.  Although you may think you’re repeating yourself, many people in your community may be seeing it for the very first time.
  3. Educate. Use simple tips, changes occurring in your area of expertise, upcoming events, and other high-valued content your community can read and use.
  4. Guest Bloggers. You also may want to have guest bloggers or ask for quotes from others who would love to contribute to your blog. You don’t always have to be the author. I’ve done this with a special online community I set up for cancer conquerors who want to reclaim, reshape and renew their life after cancer.

Your blog articles don’t have to be long to be effective. Short, easy, implementable tips or articles can be just the ticket to engaging your audience and adding value. Add a video (to have a vlog or blog combination) so your audience can see your personality and for another way to connect with your community.

Filed Under: Blog Tagged With: blogging, develop content for blog, get more clients now, how to

How to Get Started in Blogging To Get More Clients

September 5, 2013 by Lisa Mininni 3 Comments

Blog word.You know you would like to do it, but you don’t know how.

You want to get started, but think it’s too complicated.

You wonder if the time you invest in it, is really worth it.

What is it?  Blogging.

Blogging is a type of article marketing and is often written more informally. Blogs can be created on sites, such as http://www.blogger.com or http://www.wordpress.com or integrated into your website.

When blogging consistently, you will find that it generates backlinks, boosts traffic, and builds long-term relationships with your customers or clients. According to HubSpot, “approximately 46% of daily online searches are for information on products or services”. Blogs can be effective ways to drive traffic. Blogging also:

• Establishes a way to stay in touch with your community
• Engages your community
• Generates more opportunities for your products or services to be discovered

The task of getting started in writing blogs can be daunting but blogging is easier than you may think. Here are quick ways to get that blog started:

1. Determine where blogging fits into your overall strategy. Include your target audience and identify the metrics you will use to determine your content’s effectiveness. Remember, you can’t manage what you don’t measure.

2. Identify topics to write about. Take a few minutes to jot down some topics you can cover in your blog related to your area of expertise. The topics may come from frequently asked questions from your customers or clients, your signature program, or content you have already developed. When you have identified the topics, it’s easy to start writing and it gives you content to share with your community.

3. Repurpose what you have already written. If you have an eBook, marketing piece, or other articles, repurpose them into blog posts. Remember, your blog post doesn’t have to be long to be effective. Rather than writing many long blog posts with multiple points, feature just one aspect or point. Smaller articles are easier for your community to digest, too.

4. Keep your blog articles SEO friendly. According to lead generation expert, Jayne Burch of Marketing Monsoon, “your articles should be Search Engine Optimization friendly”. Your blog posts should include key words. Key words are those words your ideal clients put in search engines to find you. If you’re a chiropractor who specializes in back pain, you might write an article with the words, back pain relief. “For maximum SEO optimization, these key words should be contained in your title, the first sentence of your first paragraph, some place in the middle of your article, and in the last sentence in the last paragraph of your article”.

Remember to monitor your blog’s traffic patterns to see what resonates with your readers. One last point: be consistent. Consistency creates trust and people do business with people they know, like and trust. If you start a blog, commit to a regular schedule. Before you know it, you’ll get more traffic and clients all because you started implemented your blog strategy.

Filed Under: Blog Tagged With: blog strategy, blogging, how to start a blog, marketing strategy, marketing systems, what is a blog

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