I never set out to visit all 50 states in the US. It wasn’t a written goal, a bucket list item, or even a conscious decision at first. But over the years, through business trips, personal adventures, and unexpected detours, I found myself inching closer to that milestone.

Then one day, I looked at a map and realized something surprising—despite being from Michigan, I had never been to Florida. It’s almost unheard of and became a running joke with close friends, family, and clients. Floridians and Michiganders practically have a migration route between them, yet somehow, I had managed to visit 47 states without stepping foot in the Sunshine State. That’s when it became a goal. Not just something that “would be nice” but something I wrote down, committed to, and planned for. I even had plans to go a year earlier, but plans had to change. This year, however, I made it and now have 48 states under my belt.

The funny thing is, that’s often how business also works.

Most entrepreneurs don’t start with a perfect linear roadmap. They take action, adapt, and suddenly realize they’ve built something incredible. And the moment you get intentional—when you put pen to paper and define your vision—that’s when the real momentum kicks in. Writing down your goals brings clarity, accountability, and a roadmap to measure progress.

I’ve seen it time and again in our programs and services: those who document their goals achieve more, pivot more effectively, and stay focused even when challenges arise. Whether it’s scaling your company, launching a new initiative, or optimizing operations, success is more likely when it’s written, reviewed consistently, and refined.

So, whether your goal is to visit all 50 states, travel to the continents, or take your business to the next level, start writing it down. Your success might already be closer than you think—you just need to put it on the map.