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Leadership: It’s Not Enough to Just Delegate

June 25, 2020 by Lisa Mininni Leave a Comment

Harriet runs a multi-million dollar business that is experiencing growing pains. To avoid being a bottleneck, she delegates to her staff but soon discovers that office expenditures are out of control and the company has a dip in its profitability. She also discovers that her team missed out on upselling opportunities.

When you experience growing pains, it’s not enough to delegate. It’s important to implement the systems or processes that help you to lead responsibly. Consider these tips to set yourself up to lead powerfully:

1. Communicate and Align All Goals

As your company grows, remember to communicate the strategic direction and goals clearly and often. For one of my mentoring clients, we aligned the company’s goals with each of the team member’s goals. Each team member began to understand and track how their goals directly related to the company goals. They were able to see their part in the success of the company establishing greater buy in and engagement in the company’s success.

(If you’re attending the Wake Up Profitable Boot Camp on Friday and Saturday, you’ll have an opportunity to tighten up your goals and objectives into an existence system so that you achieve them.)

2. Set Up A Budget with Accountability.

Setting up the meeting is a good task to delegate but, like Harriet, you may soon discover outrageous food bills for the company meetings. Without a budget, her staff overspent on snacks and beverages. To get a handle on it, outline and communicate what you’re delegating so the person or persons know the parameters, like establishing a specific budget for each manager or meeting.

3. Lead with Oversight Processes

While Harriet hired a manager to train her customer service representatives, she had no training standards in place. While she trained the manager, there were no checklists or training guide to ensure the training was evaluated or implemented with the company’s strategic direction in mind.

She completely removed herself without any process in place to see if the manager she trained was training others consistent with the company’s standards. She discovered the hard way that it’s important to have systems in place when delegating. She saw her sales decline, largely because the representatives were missing out on upselling opportunities.

She then had to circle back with the manager to establish standards, develop a training manual, and create a skills checklist to ensure employees received the required training. Each person was re-trained, received monthly mini-training refreshers to keep the training in existence, and established annual recertifications. With this multi-step training process in place, she was able to ensure the upselling opportunities were top of mind and gained control over the company’s profitability.

Each of these lessons is grounded in the assumption that you’re regularly reviewing and addressing your metrics and your numbers. After all, you can’t manage what you don’t measure. Take a constructive look at your growing business and identify where you might circle back so that you can take a giant leap forward.

Filed Under: Blog Tagged With: business growth tips, business mentoring, Delegate, Excellerate Associates, growth strategies

How to Grow Your Business by Bumping Up Your Sphere of Influence

October 18, 2012 by Lisa Mininni 2 Comments


In last week’s blog, I wrote about important prospect-to-client conversion tips.  In it, I outlined what happens when you make the mistake of asking someone to do business  with you before you’ve developed a relationship with them.  Getting the “yes” answer to your proposal often requires more than just one touch point before someone decides to do business with you.

The same is true as you expand your business by expanding your sphere of influence.  Your sphere of influence is not only the number of people you know but also includes influencers who have a broader network and are in the one-to-many conversation.

Years ago, when I launched one of my books, a person in my network that I knew well encouraged me to call a well-known best-selling author to ask them to endorse my book. In my heart, I felt torn because I didn’t have a relationship with this best-selling author.  Against my intuition, I called up the author, let him know who connected us, and I asked him if he would endorse my book. The author was so incredibly gracious and politely declined.

It was an important lesson for several reasons: listen to your intuition and remember that doing business is about cultivating relationships.  “The influence game is about relationships.” said Teresa de Grosbois, Founder of the Evolutionary Business Council (EBC).  “You don’t ask to borrow the lawn mower from the neighbor  you just met.” Teresa would know.  She created the EBC to connect collaborative thought leaders and highly influential business leaders whose mission it is to teach the principles of success.

“Never take for granted the value of the influencer’s network.” said Teresa.   “Last year, I had someone approach me asking to collaborate.  When I agreed to expose them to my network, which is hundreds of thousands of people, they proceeded to ask me for money to sponsor their event.  In their haste to complete their agenda, it was lost on them the value they were getting from the exposure alone.  It lands like complaining there’s no strawberries on the cake, when someone just cooked you a gourmet meal.”

There are three important tips to remember before asking an influencer to promote you to their following: 

  1. Cultivate the Relationship.  Even though the influencer might be someone you think you want to connect with, get to know them first.  They want to get to know you, too!  Years ago, when I met a brand new entrepreneur, he immediately unpacked his brochures the first time we met. I didn’t even know him let alone know if there would be a good collaboration match.  Enter into a meeting with a courtship in mind rather than a one-night stand.
  2.  Be a Giver First. Even if you have a limited network, there are many ways to give, including:
    • putting comments on an influencer’s blog
    • inviting him or her to be on your radio show,
    • giving them exposure to your community or
    • inviting them to a telesummit where you promote them on your show.
  3. Be Patient.  When expanding your network, pile on the patience.  Understand that it often takes more than one touch point before influencers may collaborate.  One of my colleagues devoted 10 years of comments on an influencer’s blog before they met.  Only after she developed the relationship did she extend an invitation to the person to one of her workshops.  Today, they powerfully promote each other.

When you show your commitment to collaboration and respond to others through your generosity, you will find that you will garner a reputation for win-grow relationships, attract a greater following and grow your influence exponentially.

Filed Under: Blog Tagged With: business growth tips, grow your influence, Lisa Mininni, master your inner entrepreneur

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