Whether you’re starting up your business or have been in business a while, you must be exact to attract your ideal clients.  However, when the going gets rough small business owners cast a wide net hoping to pull in someone.  They quickly become disappointed when their prospect pipeline dries up. One tool to keep that prospect pipeline full is your client profile.  Your client profile is the description of the person you would be happiest to work with.  It focuses on a specific kind of client. 
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