It’s easy to race to the bottom. You discount your rate, cut corners, and become a commodity. As New York Times Bestselling Author Seth Godin says, “…the problem with the race to the bottom is that you might win. You might make a few more bucks for now, but not for long and not with pride.”
The race to the top does make a lot more sense. And, it requires effort, insight, innovation, alignment, consistency, and sustainability.
It also takes distinguishing yourself in the marketplace.
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