As you scale your business, the only constant is change. Keep in mind that researchers estimate that the failure rate of change initiatives is between 50-70%
It’s no wonder that many business owners are confused on how best to roll out new projects. In some cases, your new idea never gets launched. One of the reasons for this high failure rate has to do with the way those changes are communicated.
Deliver information the way the other person wants to receive it and increase your odds that your message is received regardless if that person is your prospect, your investor, or your team. Communicating effectively is tricky especially since people like to receive their information in different ways.
The secret to successfully rolling out a new project and enrolling someone in a product, service or an idea is to notice. Notice how people are naturally wired. Considering someone’s wiring is one point leaders forget to address yet it is essential to the successful implementation of any initiative. Your natural wiring is something you were born with and stays with you your entire lifetime. Based on this wiring you like to give and receive your information in certain ways.
When information is delivered in the way you prefer it, the information sticks. The same is true for your prospects, investors, clients, and team. You just have to notice the subtle cues people give you so you deliver it the way they want to receive it.
The format you use to communicate so that your message sticks depends on your audience. For example, my Wake Up Profitable Alumni complete their Preferred Client Profile to identify their ideal client’s hardwiring attributes. When they identify their ideal client’s hardwiring, they are able to distinguish the optimal communication method, medium and format to use in their conversations or marketing messages as they roll out new initiatives.
After one of my clients became clear on how she preferred to deliver information versus her ideal prospects, she closed on 100% of her clients for 3 months running. Turns out, she was giving too much information (because she innately likes information). Her ideal clients, however, liked a summary sheet of information. When she noticed those people who liked the summary sheet, she delivered the information that way and it made a remarkable difference.
Inspired for more on how to best utilize your innate wiring (and that of others) to align, motivate, and create breakthrough results?
Join us for our May 18-19, 2017 Wired to Win Workshop.