Most leaders recognize the importance of fostering a strong company culture. They spend a good deal of effort to clarify the company’s vision and values. However, there is often a disconnect in having those values actively demonstrated so they become an active cultural norm.

Consider the case study of one of our clients: A CEO who was naturally wired as an independent, results-oriented, and a direct communicator. She wanted to cultivate a culture of open and direct communication within her company. However, collectively, her team members were wired as natural team players who preferred to minimize conflict. They excelled at following proven processes and protocols and could be easily deterred by having challenging or difficult conversations.

There was one value they were all committed to. They were all committed to open and direct communication but there was a big divide on how to have that happen in a way that was productive for everyone involved.

The CEO’s direct communication style could be stressful for a team that preferred to minimize conflict. To bridge this gap, the team members were educated in human wiring and recognized that what one person perceives as conflict might not be seen the same way by another. Each person took full responsibility of their part in the communication.

Next, we established communication protocols to facilitate direct and open conversations. These protocols ensured that both the CEO’s and the team’s communication needs were met, moving everyone toward a culture of direct and open communication that everyone desired but didn’t know how to achieve.

Since the team naturally gravitated toward processes, they adopted our Transformational Communication Process for transforming conversations. This approach opened up the direct and open communication culture the CEO aimed to create.
Building a strong company culture can be straightforward when you reveal the hidden dynamics, leverage natural strengths, and intentionally create a pathway toward the committed and desired outcome.

To learn more about human wiring, join our Wired to Win 101: How Are You Hardwired class on Friday, August 16, 2024.
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