It is estimated that 65% of marketing budgets, on average, are spent on activities designed to generate leads to potential new customers. Yet entrepreneurs only follow up on an estimated 20% of the leads – the rest of the leads generated fall into the abyss of sales leads. Entrepreneurs often spend a lot of their energy attending networking event after networking event but fail to realize they’re actually leaving money on the table by not having a follow up system. They are also
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