Winning has been defined in many ways, such as the first to finish in a race or to gain victory. The definitions, however, infer someone will lose. If you apply the same win-lose mindset to the sales process, you'll end up pushing or trying to persuade your prospects. Push sales creates a situation where your customer develops buyer's remorse, returns the product, or you end up spending more time to satisfy them. The key is to use a win-win mindset to establish a mutually-beneficial
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