Reciprocity is a powerful tool not only in getting new clients but also in retaining existing clients. Referral marketing experts know all too well how powerful the principle of reciprocity is to their business. If you want more referrals, you need to give referrals.

When reciprocity is done in the spirit of helping others by sending business their way, without expecting something in return, you are rewarded in many ways. People naturally feel the desire to return the favor. Even if they don’t, a referral often comes, in time, from another source.

Practicing reciprocity is easy. One of the ways I practice reciprocity is through what I like to call the Friendship Plate. During the holidays, like you, I have ways I want to express my appreciation. As a gift, I use a plate or bowl filled with homemade bread, cookies, or other treats. I have a supply of bowls or vintage plates that I get from resale shops or Ikea.

On the bottom of the bowl or plate, I write “Friendship Plate/Bowl” and add my name in permanent marker. I attach a note for the recipient that reads, “This is a Friendship Plate/Bowl. Write your name in permanent marker, fill it up, and pass it along to the next friend.”

Practicing the principle of reciprocity is an easy habit to get into in all areas of your life especially if you inherited vintage plates you might not otherwise use. Practice this simple habit this holiday season and see what happens.