Whether you address groups in your organization, present to new prospects, or are booked to speak in front of large conferences or associations, connecting with your audience from the start is key. While there are many ways to engage your audience, an effective way to connect with them is to share a core story or message that is an authentic expression of you. Sharing a signature story is the secret that all engaging presenters have in common.
Over time, you become known for this story and
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The First Step To Becoming a Better Speaker
When I started my business, I added speaking to my marketing mix. It seemed like a natural extension of the training I had done for decades.
At first, it didn't go well. By not going well, I spent a lot of energy but not results to show for it.
There were annoying things I was doing, too. Quite frankly, I was completely unconscious of these annoyances until one person brought it to my attention in an evaluation. Nobody likes to hear negative feedback, but, in retrospect, his feedback was a
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The Speaking Process
Picture this: You just made the decision to add speaking to your marketing`. You are thrilled because you have a shot at getting in front of a room filled with your ideal prospects.
You spend some time working out the content. You figure you’ll wing the rest.
You deliver your speech and are quite pleased with your presentation. You’re relieved to finish your talk, the audience claps, and some people take your card.
Then you wait.
And wait.
And wait.
You check your phone to make
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