Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates

Get Your Free eBook:
Elevate and Expand Your Brand

Free eBook
WBE_Seal SB_ALUMNI
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend an Introduction to Scaling & Systematizing Your Business Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Elevate Your Presentation Skills
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

2 Keys to Building Unstoppable Momentum in Your Small Business

May 26, 2011 by Lisa Mininni Leave a Comment

Are you inspired to double your income this year yet get there more effortlessly?  

Then join me (and my special guest) for a free 70-minute information-rich call on June 16 at 6 p.m. for 

7 Amazingly Desirable Strategies to Double Your Income This Year. 

Bring a big notebook because if you’ve been to one of my high-content webinars, you know I give a lot of implementable strategies and tactics.  This webinar is no different (and, at the end of this high-content webinar, I’ll share more about several upcoming programs to help you rev up, recharge and renew yourself and your business this year).

Register now to reserve your spot.  Enjoy this week’s article, on how to create unstoppable momentum for your small business. 

Create a great life,

Lisa Mininni

P.S. Did you catch my 5 part video series at www.getmoreclientsnowvideos.com?

…and, now for this week’s high-content article

2 Keys to Building Unstoppable Momentum in Your Small Business

If you have worked harder for someone else than you have in your own business, you’re not alone.  In my recent Entrepreneurial Edge System 3-Day Intensive, this self-limiting habit seemed to be a popular pattern.  It shows up by procrastinating, justifying a delay (it can always be done tomorrow), and not following up with a sense of urgency.

So how do you build unstoppable momentum when you just feel like being lazy?  There are two keys critical to building unstoppable momentum:

The first key is clarity.   There are a number of things to implement in your business. As a small business owner, you are wearing different hats and it’s impossible, not to mention ineffective, to try to keep it all in your head.  The key is to clearly outline your:

·     Preferred Client.  When you’ve done your homework and know exactly who your preferred client is, you understand their habits and are familiar with where they hangout.  It makes it a lot easier to know where you should also be inserting your marketing messages and networking.

·     Goals.  Goals are broad and describe a general direction.  Establish 3-5 goals each year setting at least one stretch goal each year. 

·     Objectives.  Objectives are more narrow and specific.  They support each goal and can be measured. Each objective is grounded in a timeframe.  With a timeframe, you can determine if that objective is realistic and creates a sense of urgency.

·     Metrics.  Metrics are like gauges on your dashboard.  Tracking metrics quarterly will give you an idea how your plan is working out and what you may need to do differently to meet your yearly goals.

With a plan to follow, you will begin setting something to look forward to.  Start sharing your plan with others and blog about it.  There’s nothing better than mentioning to your clients that you have something coming up in a few months to get you committed to deliver on that promise.

The second key is consistency through systematization.  If you don’t have a consistent day in which you blog or keep in touch with your client base, you’re missing an important part of building unstoppable momentum. 

When you deliver consistent high-content messages, your prospects will see you as the go-to expert in your field.  As you consistently provide information-rich topics, your prospects begin to look forward to your messages.  The systematization of your messaging creates a rhythm.  The rhythm leads to an expectation.  When you meet that expectation you’ve created, it creates trust over time with your prospects.  You’ve just created an ongoing system for staying in touch – a critical component in creating unstoppable momentum in your business.

Notice other areas in your business where you can create a cadence.  If you belong to a networking group and that networking group meets a certain date of the week, you’ve already started that rhythm.  Now, start plugging in your other marketing strategies onto your calendar.  Once you take all of your marketing tactics and regularly apply them, you’ll notice a synergy begin.  Continue until your entire year is planned out.  Before you know it, you are getting your message out in a really harmonious way and building unstoppable momentum.

Would you like to use Lisa’s High-Content Article above on your own website or Ezine?  
Please do so, but add the following attribution:

Lisa Mininni is a Best Selling Author and President of Excellerate Associates – home of The Entrepreneurial Edge SystemTM a national program showing small business owners how their clients find them, choose them, and buy from them. 

To receive your FREE eBook, Get Ready, Get Set, Go! 3 Steps to Jump Start Your Start-Up and receive weekly high-content articles on how to grow your business quickly, visit http://www.freebusinessplanformat.com

Filed Under: Blog

  • Contact
  • Members Only
  • Affiliates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Members Login

Click to login

Download(s)

Your Download(s)

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2025 Excellerate Associates ·| Powered by Essential IT | Privacy Policy