Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
Excellerate Discovery Session Banner
WBE_Seal
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend a Profitability Lab: Introduction Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Create Your Signature Talk
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

The Social Media Scene is Not Far Off From Traditional Networking

April 12, 2012 by Lisa Mininni Leave a Comment

If you have been on the receiving end of someone wanting to connect with you on social media just because they wanted to get introduced to someone you were connected with, you might have a jaded sense of the social online networking scene.  
 
Unfortunately, if you use this as an excuse not to integrate social media into your business, you’ll be the one losing out on opportunities to grow your relationships and your business.  First, forgive those who tried (and continue to try) outdated techniques on you to buy their product the first time they meet you.  Second, if social media marketing seems like a stretch for you, shift your mindset.  
 
Rather than looking at the differences between face-to-face and online networking, apply some of the same in-person relationship-building techniques that have been successful for years:  
 
Extend Your Hand
 
Inviting someone to connect with you online is like extending your hand to someone you just met in person.  On one occasion, I “extended my hand” inviting someone to my LinkedIn network who also had many of the same connections.  Unfortunately, instead of accepting it, I received a reply that he didn’t connect with anyone he didn’t know personally.  
 
In response, I simply explained that I use the social networks to expand my network and get to know others particularly if we know some of the same people.  Weeks later, I received a request to connect from this same person.  Later, he revealed that his mindset was the result of something he learned very early on when social online networks were first coming on the scene.  
 
By keeping an open mind to the evolution of social media, he grew his network exponentially within weeks and thanked me for sharing with him my process for social online networking.  So the next time someone you don’t know says hello by connecting with you, rethink your mindset.  Ask yourself:  Am I pulling my hand away or extending my hand of friendship in return?
 
Cultivate the Relationship
 
After you connect with someone in person, what’s the next question you might ask them?  Perhaps you would ask, “What do you do for a living?”  It’s really no different with social online networking.  If you’ve already read their profile, perhaps you can then ask, “Who is your ideal client?”  I often ask the latter question to those I’ve just met both in person and online.  It’s a good open-ended question to get to know more about them and their business.  Much like developing any strong relationship, it is not about what you’re going to receive, rather how you can help the other person.  
 
When you observe the process of connecting, social media can be a valuable tool to expand your services and expand your network.   Rather than looking at the differences, look at the similarities and apply tried-and-true strategies.  Before you know it, social media will feel like an old friend rather than leaving you feeling like an outdated dinosaur.
 
Do you have a social media strategy that has worked for you?  If so, share it!
 
 

 

 

To learn more about advanced strategies to help continuously fill your prospect pipeline, follow a step-by-step system that is easy and effective. The Entrepreneurial Edge System gives you a system to reverse the sales process, simply close a greater percentage of your existing customers, and puts your marketing on autopilot. 

It’s a systems approach to profitability that works. All of the tools, scripts, templates, and examples are handed to you in a Business Blueprint that puts all of the pieces together so your business works like a well-oiled machine.

Learn more at our Entrepreneurial Edge System 3-Day Intensive “Wake Up Profitable” LIVE Event at excellerateassociates.com.

 

Filed Under: Blog Tagged With: building relationships online, social media marketing, social media networking

  • Contact
  • Members Only
  • Affiliates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Members Login

Click to login

Download(s)

Your Download(s)

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2023 Excellerate Associates ·| Powered by Essential IT | Privacy Policy