At the top of the list – poor cash management contributes to these failures.
There may be several systems missing that have a direct connection to cash flow, including accounting systems, sales systems, marketing systems, and lead generation systems.
This article focuses on marketing systems. If you don’t know how to access the incredible content and knowledge that’s inside of you and share it in a way that’s meaningful to your prospects, your marketing system may need a tune up.
Many entrepreneurs make the mistake of inconsistent marketing. What follows is usually inconsistent cash flow.
With automated marketing systems, you build consistency in your marketing. Many of these marketing systems are open source or free.
With consistency in your marketing and messaging, it builds trust. When you build trust with your prospects, watch as your cash flow follows.
Identify all of the ways you market. Then, list ways to systematize or automate various aspects of your marketing, like automating your social media marketing for the next six months. Remember, however, social media is about creating relationships so it’s not a “set it and forget it” system. Tap into it each day to engage with your community by acknowledging those who commented on your content, commenting on someone’s message or sharing their content.
*Small Business Administration