Cash flow management is critical to any business. It’s like a lifeline to the heart of your business.
There may be several systems missing that have a direct connection to cash flow, including, accounting systems, sales systems, and marketing systems. Another system that has a direction connection to your cash flow is your lead generation system.
Continuously filling your prospect pipeline is great. Filling your pipeline with pre-qualified prospects with an automatic lead generation system is even better. Lead generation systems should be utilized and help pre-educate your prospects so by the time they reach you, they are already pre-qualified and ready for the solution or services you provide.
There’s another benefit to lead generation systems. When you have the right lead generation system, you gather information from your prospect so you take out the guesswork on exactly how to serve them.
The lead generation systems, along with your accounting systems, sales system, and marketing systems, are necessary for great cash flow management. They are the very ones you need to:
• Track your money and create a plan to make informed business decisions.
• Pre-qualify prospects and close on more sales without being pushy.
• Acquire new customers or clients essential to grow your business.
• Develop additional products or services to existing customers.
Remember, cash flow is like the lifeline to the heart of your business. Without cash, you delay your ability to grow your business.
Do you know what the biggest heartbreak of all if you don’t get your cash flow handled right now? Those clients who will be denied the solution you provide if you go out of business.