In his book, The E Myth Revisited, Michael E. Gerber said “…great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.” His statement couldn’t be more on point especially for business owners.
Ask any successful business owner and they will tell you that they create extraordinary results by doing things consistently, which, in turn, produces their tipping point. A tipping point is that moment when something reaches a critical mass. Applied in a business context, it can also be seen when the line on the chart starts to shoot upward.
When you have a systematic way of doing things, you produce consistency. These consistencies pay off in big ways. To illustrate this point, I was recently asked what was the one thing I did to produce my own tipping point? As I look back, it was consistency, especially in networking.
The problem with most business owners is that they get on the networking bandwagon when their client load decreases. As soon as they get some clients, they forget about networking! They are often shocked when I show them that their up and down cash flow mirrors their up and down marketing and networking.
The number one thing you can do right now to get more clients is to be consistent in your marketing especially your networking. The first thing you want to do is make sure you’re networking in the ideal places.
Once you identify your preferred client, identify all of those places where you can meet your clients. Then, take out your 12-month calendar and put all of the networking appointments on your calendar.
Even though my client load expanded, I always made sure to consistently network in the very places where I met my ideal clients.
When you identify that systematic schedule of events and have aligned marketing, you’ll notice your own traction as the referrals start coming in regularly. When your prospects see consistency in your marketing and marketing messages, they start to develop trust and are drawn to your offerings.