The goal of any business owner is to make a big contribution while growing a profitable business. To do this efficiently, you need systems.
It’s not a collection of systems you need to have to grow a business, but systems that work together and in alignment with how you and your team naturally execute. One system that is a game changer for any business is a lead generation system.
Many business owners make the mistake of not having a lead generation system or thinking they have a lead generation system when, in fact, what they really have is just a way to collect names and emails. They hear that the “money is in the list” so they build a system where they collect names and emails then wonder why nobody purchases their services or products.
Lead generation is a multi-step process that must be uniquely mapped for each business. It usually takes multiple touches to enroll a client. When you add a sales team that is involved in generating leads from various sources, you want to make sure the activities flow into the lead generation system that nurtures the company’s leads in the right way.
These nurturing points or touch points need to be planned with a consistent message, with the right frequency, and speak directly to your preferred client.
Successful lead generation systems, the kind that generate multiple clients in short periods of time, have several things in common. They are well-planned, measured and tested.
If your lead generation system is producing traffic but not producing results, it may not have anything to do with your lead generation system. It may have to do with a number of other processes that feed into it and off of it, which can cause the entire system to fail.
When many of my prospects (who are now clients) go through my Lead Generation System, I often receive thank you messages for not only answering their questions about growing their business but also for providing high-content touch points. The positive responses are the result of a carefully mapped process that nurtures the relationship and adds value every step the way.
When you have a lead generation system crafted with your unique marketing messages and aligned with your business, you save time, effort and money. As much as you might want to shorten the sales cycle, buying trust-based services or products takes purposeful nurturing, which can be done automatically and authentically.
If you don’t have a consistent flow of pre-qualified leads, I invite you to do something to change your outcomes starting today.
Join us for the Automatic Lead Generation 24/7 Workshop on June 10 and 11, 2016 so you start pre-qualifying your leads, nurturing relationships, and giving your business the added leverage it needs to succeed.