Lead generation describes the marketing process of enrolling and capturing interest in a product or service for the purpose of developing sales. A lead is a potential buyer who shows some level of interest by taking an action.
Over the years, lead generation has shifted the buying process from finding customers with mass advertising to being found and establishing continuous relationships. As a business owner, you now need to think through how to reverse the sales process so that these educated customers find you instead of you chasing them.
With the noisy abundance of messages capturing your lead’s attention, it’s more important than ever to stand out from the rest. As your prospects get better at filtering the messages they don’t want to hear and researching what they do want to learn about, you want to make sure they find you.
If you’ve been in business a while, then you have multiple ways to market and generate leads, each of those tactics should integrate your automatic lead generation system. Creating a solid and integrated lead generation system will help you capture leads and pre-educate them.
For example, let’s assume that you or your sales team generate leads through a trade show. Sadly, some surveys estimate that only 20% of traditional trade show leads are actually followed up on.
Now, imagine if you have a sales person on your team attend a trade show and this person leaves your team. In running the business, you may not personally be able to follow up on those very leads that were generated.
You just invested your time, your employee’s time and wages, and invested in booth charges only to lose out on these leads because you are missing an automated lead generation system that could follow up timely.
When you have an integrated and automatic lead generation system, you have a back up system that not only gives your business leverage but automatically follows up with your leads so they know you’re taking care of them. You also have a systematic way to cultivate the relationship with relevant content that nurtures your leads until they are ready to buy.
Stay tuned for an upcoming Free Webinar: Automatic Lead Generation 24/7! Details on registration coming soon!
If you’re inspired to take action today, claim your seat now for the Automatic Lead Generation 24/7 Workshop on June 10 and 11, 2016. This is a hands-on, bring-your-computer, get-it-done workshop. More at http://www.excellerateassociates.com/automatic-lead-generation-247.