Admit it. Sometimes you make business harder than it is. You overthink your strategies and complicate processes.
Yet, the simple solutions are the most profound. Simple business processes can position your business for scalability and positively shift your bottom line.
In my experience mentoring business owners, they often have the solutions but don’t realize it. They have the pieces to a puzzle but haven’t put them together in ways that make a real difference, especially when it comes to their marketing and sales processes.
According to a study done for Harvard Business Review, a whopping 71% of leads are never followed up on. A common reason is that most businesses don’t systematize or automate their follow up processes. Let’s assume that each client is worth $10,000 or more, that’s a lot of lost opportunity.
In working with my Profitability Lab Clients, we reviewed the Integrated Marketing Model. It’s one of our proprietary models that show businesses how to marry their online and offline marketing as well as connect their sales and marketing tactics.
When one of the lab members shared that her business would be attending a trade show, we looked at a simple process to maximize their attendance. We mapped the process from start to finish.
Where most companies fail to follow up is after the trade show. They return to the office and get distracted in the day-to-day happenings.
Using an existing follow up system, we reviewed simple ways to capture leads and to automatically follow up with those leads. We also discussed having a simple scoring system that could be used at the trade show to separate the terrific leads from the tire kickers.
Your business processes don’t have to be sophisticated to be effective. In fact, using simple systems already available in your business can make a profound difference in nurturing your leads.
Look around your business. Where can you implement a simple process or optimize the use of an existing system to successfully scale your business this year?