With work parties, shopping, and travelling, the holidays can keep your calendar full. With all of these activities, don’t forget that the holiday season is a perfect time to make that strategic connection.
You might think that this is the time to sit back and coast through the season because everybody does it. You might want to test that assumption.
Thanks to a more relaxed office environment, the holidays are a prime time to reach that key strategic connection. Consider that the CEO’s gatekeeper may be out for the holidays, making them more accessible.
Still have that list of strategic connections you want to make? Pick up the phone and call. When you call, personally invite them as your guest to a business networking event that would add value for them or send a warm referral their way. Don’t forget to also connect with them on LinkedIn to stay in touch.
While your competitor has decided to coast through the season, you are setting up the groundwork for the new year. Try it and see what happens!