Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
Excellerate Discovery Session Banner
WBE_Seal
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend a Profitability Lab: Introduction Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Create Your Signature Talk
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

Differentiating or Distinguishing: Is there a (er) Difference?

February 21, 2019 by Lisa Mininni Leave a Comment

Differentiation is the action or process of differentiating. There are many ways to separate out your company through products, services, channels, relationships, reputations, prices, even packaging can be a source of product differentiation.

The struggle many business owners have with product differentiation is that it is often short-lived. Many product innovations are easy to duplicate. Further, it’s often a challenge to get your clients to experience the full range of products and services that you offer without a lot of effort.

Distinguishing is to discern something uniquely yours. It can be subtle yet profound.

Instead of trying to compete on differentiating your products and services, what might be possible if you distinguished them instead?

Invitation
If you have been bumping up against how to distinguish your company and move your clients through your business offerings
 so they achieve results, I invite you to Create Your Signature Program.

This two-day practicum has you move from thinking about how all of your programs and services come together to actually creating it. You will design your distinctive approach so you stand apart from everyone else offering similar programs, products or services. You will bridge the gap between seemingly disparate areas of your business.

One of our attendees wondered how to connect her retail and wholesale businesses. Through the one-on-one mentoring Welcome Call, she identified the synergies between two very different areas of her business and discovered a pathway to expand the wholesale side of the business.

This practicum is expertly designed from the moment you register. You’re mentored through the process of designing an experience your clients will enjoy—from enrollment, continuity, and through to completion.

Invitation to Register for Create Your Signature Program to be held on March 28-29, 2019 at the Business Innovation Lab in Livonia, Michigan.

Filed Under: Blog Tagged With: business mentoring, Excellerate Associates, product differentiation

  • Contact
  • Members Only
  • Affiliates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Members Login

Click to login

Download(s)

Your Download(s)

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2023 Excellerate Associates ·| Powered by Essential IT | Privacy Policy