Differentiation is the action or process of differentiating. There are many ways to separate out your company through products, services, channels, relationships, reputations, prices, even packaging can be a source of product differentiation.
The struggle many business owners have with product differentiation is that it is often short-lived. Many product innovations are easy to duplicate. Further, it’s often a challenge to get your clients to experience the full range of products and services that you offer without a lot of effort.
Distinguishing is to discern something uniquely yours. It can be subtle yet profound.
Instead of trying to compete on differentiating your products and services, what might be possible if you distinguished them instead?
If you have been bumping up against how to distinguish your company and move your clients through your business offerings so they achieve results, I invite you to Create Your Signature Program.
This two-day practicum has you move from thinking about how all of your programs and services come together to actually creating it. You will design your distinctive approach so you stand apart from everyone else offering similar programs, products or services. You will bridge the gap between seemingly disparate areas of your business.
One of our attendees wondered how to connect her retail and wholesale businesses. Through the one-on-one mentoring Welcome Call, she identified the synergies between two very different areas of her business and discovered a pathway to expand the wholesale side of the business.
This practicum is expertly designed from the moment you register. You’re mentored through the process of designing an experience your clients will enjoy—from enrollment, continuity, and through to completion.