Whether you’re launching a new product line, service line or company procedures, keep in mind that the failure rate of change initiatives is estimated between 50-70%. One of the reasons for this high failure rate has to do with the way those changes are communicated.
Communicating effectively is tricky especially since people like to receive their information in different ways. However, when you communicate the information in the way the other person wants to receive it, you increase your odds that your message is received regardless if that person is your prospect, your investor, or your team.
The secret to successfully rolling out a new project and enrolling someone in a product, service or an idea is to notice. Notice how people are naturally wired. Tailoring your message with someone’s wiring in mind is one key element that leaders forget when communicating; yet, it is essential to the successful implementation of any initiative. Your natural wiring is something you were born with and stays with you your entire lifetime. Based on your wiring, you like to give and receive your information in certain ways.
When information is delivered in the way you prefer it, the information sticks. You just have to notice the subtle cues people give you so you deliver it the way they want to receive it.
The format you use to communicate so that your message sticks depends on your audience. For example, one of my clients was frustrated because she was generating leads but not closing the business. She used to deliver a lot of information. Based on her wiring, she thought the more information the better.
Not true for her ideal clients. The natural wiring she attracted was someone who liked their information in bullet points.
Turns out, she was giving too much information (because she innately likes information). Her ideal clients, however, liked a summary sheet of information. When she noticed the cues for those people who liked a summary sheet, she delivered the information that way and it made a remarkable difference. Once she delivered information in summary sheet fashion, she closed on 100% of her clients for 3 months running.
There are many benefits to delivering communication the way the other person wants to receive it, including leadership effectiveness, successful implementation of a new project and creating instant rapport with someone.
An Invitation to Become Masterful
If you’re inspired to learn about your human wiring and how to spot it in others, register you and your team by Friday, June 7 for our interactive workshop: Wired to Win 101: How Are You Hardwired scheduled for Saturday, June 15