There are a lot of business owners throughout the world. According to some reports, the total amount of companies all over the world is about 200 million.
I think we can agree that some businesses are less physically challenging than others. However, one owner, in particular, has an especially demanding business. He owns a dairy farm.
It’s demanding work in an industry hard hit by multiple economic, political, and environmental factors. Yet, every day this dairy farmer and his team go to work.
Every day they show up whether it’s below zero or over 90 degree with humidity. From sun up to after the sun goes down, they nurture crops and care for the animals.
Every. Single. Day.
And, every single day they feed 35,000 people an 8 ounce glass of milk. Thirty-five thousand people depend on him and his crew.
It takes a strong context (and conviction in feeding 35,000 people) to get up each morning and do the work. Yet, that’s what they do. That’s how important context is for a business owner.
It’s easy to start your day by focusing on the tasks, like reading emails, meeting with staff, or fixing what’s broken. You get wrapped up shifting from one thing to the next. It’s no wonder by the end of the day, you’re mentally spent. Before you know it, you’re living in the context of “I don’t have time”, “I’m so busy”, “I don’t have the resources”.
What if, instead of operating in a limiting context of what you don’t have, you identified, communicated, expressed, and illustrated your company’s bigger contribution in the world?
When you are present to a contribution that inspires you, you expand your thinking, create opportunities, and work out whatever needs to be worked out. That contribution becomes a powerful, new context by which you take action. You explore how you could serve a new market, expand to new uses for your product, or invent something brand new.
When you are grounded in your bigger contribution, it alters your approach to your day. When you are crystal clear on your contribution your business has in the world, you’ll be more apt to align your action, create brand new opportunities, and identify new ways to serve your community at a higher level.
When you serve your community at a higher level, you create a ripple effect. Through your ripple effect, you contribute to the world in innovative ways.
If inspired to discover your company’s Contribution in the World, join us for our onsite or online, Profitability Lab: Introduction. Click here to register for the live Profitability Lab: Introduction.