Your signature is like no others. It’s unique to you. You don’t need to even think about. You see the signature line, pick up your pen, and sign your name.
• Distinguishes you from anyone else
• Symbolizes your identity
• Represents your mark in the world
• Opens doors (quite literally if you ever purchased a home)
• Is an asset
I invite you to consider that your company has a signature. Whether you manufacture, create, distribute, sell, train, consult, mentor, coach, or produce, your company has a unique approach. You do things in a way that separates you from all others even those who might do something similar.
The challenge you may have is presenting your approach in a way that is easily understood. The good news is that when you position your position your signature asset, you increase brand loyalty, build in scalability, and fully express your distinct mark in the world.
There are opportunities to bridge your unique lineup of products and services regardless if you are a service-based or product-based business. Like your signature, your company’s signature assets, when put together:
Distinguish your company from others that may provide similar services or products
Symbolize the way you work with your ideal clients
Build a platform that represents your distinct mark in the world
An Insurance Agency Owner wondered how she could create her own signature process having only thought she sold insurance products. They had a multitude of products that became overwhelming to review in one setting. She and her staff would then need to follow up or miss out on opportunities. Together we mapped out how she could easily identify what is most important for the client and how they could walk out having peace of mind in their coverage in all areas of their life. Her model is also unique to how she works with her clients distinguishing herself from all other agencies and consistent with her contribution.
How could you position your unique lineup of products and services to simply doing business with you?
If you have been bumping up against how to move your clients through your business offerings so they have a desired experience, achieve outcomes, and want to continue to work with your company, I invite you to Create Your Signature Program on Thursday-Friday, September 19-20, 2019.
This two-day practicum gives you the clarity and structure to move from thinking about how all of your programs and services come together to actually creating it. You will design your distinctive approach so you stand apart from everyone else offering similar programs, products or services. You will bridge the gap between seemingly disparate areas of your business.
This workshop is expertly designed from the moment you register. You’re mentored through the process of designing an experience your clients appreciate—from enrollment, continuity, and through to completion.
“In two weeks after the workshop, I closed two new companies, I have a pipeline a mile long; and what’s most important is that I understand what I bring to the table for my clients and am able to better articulate it. Furthermore, I’ve been able to come to a clearer articulation of my contribution and am noticing that I am living in it. My vision for my business has also help me define my mission, better align my signature program, and the services and offerings that come through it.”