What do manufacturing, product-based companies, service-based companies, and consulting/training companies have in common? These companies seem so different.
They each try to market their products and services and are missing what makes them unique. Notice it the next time you ask someone what they do and they say: We sell ___. We consult____. We manufacture ___.
Instead, what if you could:
-Share the distinct value your company provides clearly, confidently, and without hesitation?
-Increase the lifetime value of each client?
-Move your clients through your products/services in a distinctively unique way that adds value above others that do similar work?
The possibilities are endless when you have a signature asset. What’s a signature asset?
Your signature asset is a distinct way that your company provides value through its products and services. It could be a process, program, blueprint, model or other uniquely-designed approach.
The advantages to having a signature asset include:
Scalability for your business
Proprietary intellectual property
Added revenue streams for your business
Added value for your clients
Shorter sales cycle
Increased lifetime value of each client as they move through your products and services channels
Clear training for your team
Whether you sell a product or service, you have a unique way that you work with your clients. When you design and integrate that proprietary model, process, or program into your sales and marketing strategies, your signature asset elevates your brand recognition and distinction.
By creating your signature asset, you:
-Increase your and your team’s skill to effortlessly and concisely demonstrate the value of your products/services;
-Distinguish yourself in the marketplace;
-Establish trust by conveying a thoughtful product/services channel.
For example, one of our clients owns an insurance agency. She offered various insurances but could never get beyond the overwhelm in presenting all of the insurances. By creating a signature model she is able to concisely identify the appropriate coverage at the front end. On the back end, she is able to follow up with them to make sure they are always covered appropriately through a proprietary asset-protection system which is part of her model.
Because of her signature model and system, she has a highly-efficient, comprehensive meeting with her clients, distinguished her brand reputation, and has a proprietary follow-through process that no other insurance agency offers.
Invitation
If you are inspired to identify your signature asset and map out how your clients can experience it, we invite you to Create Your Signature Program practicum on Friday-Saturday, September 25 and 26, 2020. Learn more: https://excellerateassociates.com/create-your-signature-program
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