What does an owner of an insurance agency, CEO of a training company, and a CEO of a video production company have in common?
They all own their own business? Yes.
But, that’s not all.
They all had several frustrations in common:
1. They didn’t know how to succinctly explain the array of services holding them back from marketing.
2. They overwhelmed their clients because they offered a variety of services or products but didn’t know how to easily move them through their products and services channels.
3. They lost revenue because they didn’t know how to distinguish themselves from all others who had similar offerings.
You have a unique way that you work with your clients. It’s this uniqueness that can distinguish you in the marketplace above all other companies that do similar work. You may not realize it, but your approach, your process, and even some of the services you offer are so unique that, when intentionally arranged, creates clarity, increases the lifetime value of each client, adds to your business assets, and increases the value of your company.
In each of these cases, the business owners didn’t realize their unique approach, model, or process. Once they created it, they:
1. Gained confidence in concisely marketing their products and services.
2. Accelerated their results by developing a pathway that moved clients through their products and services channels.
3. Increased their business assets, shortened the sales cycle, and increased revenue by distinguishing their company from others who did similar work.
Distinguishing your products and services in the marketplace may be easier than you realize.
If you are inspired to develop these outcomes for your business, join us for Create Your Signature Program, a two-day class, where we will mentor you through a framework to design your signature asset so that:
You are confident knowing how to move your clients through your products and services channels
You differentiate your company from any others that do similar work
Your platform works in alignment with the mark you want to make in the world
Check out the information below and register today. Join us either online or online.