Are You Trying to Grow Your Business In Bits and Pieces? What’s a bits-and-pieces approach you ask?
After working with thousands of entrepreneurs over almost 20 years now, I found that many people take a bits-and-pieces approach to their business. When I started my business many years ago, I did it, too. I would wake up and wonder what else I could do to find new clients. If I saw a networking opportunity, I would attend that networking event. If someone said, “join this-or-that group,” I would join. If I thought of an idea for an event, I would implement it.
It’s commonplace for business owners to fill their calendar with a lot of events, but never examine at how all of these events intersect and are aligned with their Contribution in the World. When you take a systems approach, that is, you look at how all of the pieces fit into the business as a whole, you move forward with intentionality, focus, and speed.
One of my clients wondered how his could company could better leverage their seminars. The answer was simple: look at the event in the context of your entire business system. They would routinely conduct seminars, but they did not market them at all of their other preceding events. They missed opportunities to capture the attendee’s contact information so that they could follow up later.
When he and his team attended the Wake Up Profitable Boot Camp for Business Owners, they mapped out all of the ways they marketed and created a roadmap with how each event connected to the other and aligned with their Contribution in the World. Their marketing became focused, interconnected with operations, and systematic. In the first workshop he hosted after taking the systems approach, they converted 100% of his prospects. Not only did they fill the workshops, but the lifetime value of each client increased.
Taking a systems approach creates a greater awareness of the basic structures in which you operate. From that awareness comes a shift causing you to think and do things differently. You begin to view your entire business as a system with each action interrelated.
Think about it…the internet is one big system. Search engines are systems. Social media is a system. Your business has systems in it. Successful entrepreneurs realize that each of these systems connect and have a flow among them. You, as the entrepreneur, are a part of your system and the biggest influence on that system.
It’s easy to think you’re doing everything to grow your business, especially if you’re really busy attending events and have pieces of your business together. When you take a systems approach and look at your business in its entirety, you begin to realize that each event is interconnected making your business run optimally.
When you use a systems approach, you become aware of the possibilities that exist for stepping into a bigger Contribution in the World while growing your business, too. You begin to take carefully choreographed steps that draw in your ideal prospects and reveal the interconnection among yourself, your business, and the marketplace.
Ready to align all of the pieces of your business together? Yes? Then join us for the Wake Up Profitable Boot Camp for Business Owners on October 23-24, 2020. Register today and you’ll see new possibilities unfold in alignment with your Contribution in the World. When registering, indicate whether you are joining us online or onsite. Register today at: https://excellerateassociates.com/wake-up-profitable-boot-camp/