Picture this: You just made the decision to add speaking to your marketing`. You are thrilled because you have a shot at getting in front of a room filled with your ideal prospects.
You spend some time working out the content. You figure you’ll wing the rest.
You deliver your speech and are quite pleased with your presentation. You’re relieved to finish your talk, the audience claps, and some people take your card.
Then you wait.
You check your phone to make sure it’s working.
Confusion turns into frustration.
You simply don’t understand why you’re not getting calls because so many people came up to you and loved your message. Your time, effort, money, travel and nothing to show for it.
If you added speaking to your marketing mix and wonder why you’re not getting leads, you’re not alone. Many experts add speaking to their marketing mix so they can get in front of their clients but miss out because of important elements of making speaking work in generating leads.
While speaking may seem easy, it takes more than being comfortable presenting in front of a group. There are key strategic and tactical elements to develop a connection and trust with your audience.
From naming your talk to the delivery and engagement of the audience, your talk should be designed to speak to your ideal client. If you’re wanting to authentically connect with your audience, it takes a commitment to the speaking process.
The speaker who prepares will be the one relaxed and at ease. It’s this authenticity that will have your audience wanting more.
What would have you be relaxed and at ease with your next presentation?
If you’re inspired to create an engaging talk that connects and leaves your audience wanting more, join us for Speaker Lab Master Class on Friday, June 18 (with feedback sessions on June 25 and July 16, 2021).
Master Class Information and Registration at: https://excellerateassociates.com/speaker-lab/