Excellerate Associates

Excellerate Associates, the go-to business mentors for entrepreneurial and leadership development

  • Home
  • Members
  • Blog
  • Meeting Planners
    • Keynote Speaker
    • Speaker Topics
  • Media
    • About
    • Articles, Quotes and Tips
    • Images Gallery
    • Media Coverage
    • News and Story Ideas
    • Questions to Ask Lisa
  • Contact
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
Excellerate Discovery Session Banner
WBE_Seal
  • Start Here
    • Schedule Your Discovery Session
    • Me Myself and Why
    • Meet Lisa Mininni
    • Success Stories
  • Events & Training
    • Events
    • Attend a Profitability Lab: Introduction Workshop
    • Best Seller Profit System Workshop – Become a Best Selling Author
    • Create Your Signature Program
    • Self-Study Programs
    • Speaker Lab: Create Your Signature Talk
    • Wake Up Profitable Boot Camp for Business Owners
    • Wired to Win 101: How Are You Hardwired?
    • Wired to Win! Your Path to Passion, Purpose, and Profit Workshop
  • Coaching/Mentoring
    • Schedule Your Discovery Session
    • View our Mentoring Programs
    • Profitability Lab: Introduction
    • Premier Coaching – Schedule Your Discovery Session
  • Excelleration App
  • Collaborate
    • Affiliate Program
    • Charity of Choice
    • Profitability Lab Leader Licensee
  • Business Innovation Lab

A Brand Without Distinction is a Brand Destined for Extinction

September 2, 2021 by Lisa Mininni Leave a Comment


One of my new clients walked into my office and was confident in her brand. She owned an insurance agency with a recognized name and logo. As the owner, she developed a stellar personal reputation.

She did all the right things to grow the business, like advertising, referral marketing, community involvement, and other promotional activities. Yet, she was frustrated by running up against one common issue for many businesses. She offered various products but would overwhelm her clients when talking to them about all of the products at the first meeting.

Her clients would sometimes leave confused. Because of the fear of leaving them confused, she would sometimes hold back from a thorough recommendation for fear of overwhelming them or not wanting to feel salesy.

She had a brand of products with no distinction. This put her in the position of:

-Following up with a lot of phone calls after the client left her office;
-Having opportunities fall through the cracks because she didn’t have a way to circle back with the client to introduce the other products; and
-Put her brand in the bucket of buyers seeking the lowest price.

The Solution

By creating her distinctive signature model and process, she is able to succinctly identify the most optimal solutions without overwhelming the client.

Through her proprietary model, she also built in a regular evaluation process to ensure that the client wasn’t under- or over-insured.

By creating her distinct model (and process), she is able to:

• Concisely identify the appropriate coverage in one meeting with the client (without overwhelming them).
• Curate her products using her unique model so the client walks away satisfied they have the right amount of coverage.
• Increase the lifetime value of each client while ensuring the highest level of customer service.

With a distinctive brand, she is better positioned to scale her business. With her signature model and process, she also distinguished her agency from all others that offer similar products.

There are many advantages to creating a distinct signature brand, such as:

Scalability for your business
Proprietary intellectual property
Added revenue streams for your business
Added value for your clients
Shorter sales cycle
Increased lifetime value of each client as they move through your products and services channels
Clear training and messaging for your team

Invitation

If you’re inspired to create your distinctive signature asset, I invite you to join us for our hands-on practicum, Create Your Signature Program on September 16-17, 2021. Please reserve your seat by Friday, September 3, 2021 at:
https://excellerateassociates.com/create-your-signature-program

Filed Under: Blog Tagged With: brand distinction, Excellerate Associates

  • Contact
  • Members Only
  • Affiliates

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Members Login

Click to login

Download(s)

Your Download(s)

Wake Up Profitable Live Event

The Wake Up Profitable Intensive Boot Camp for Business Owners draws in successful entrepreneurs committed to attaining stronger marketing systems, skills and profitability that has resulted in:

  • Increased productivity by over 40%
  • Improved sales 90% in 30 days
  • Freedom to enjoy life by aligning and systematizing their business
Scale Your Business Now!

Profitability Lab Introduction

In this live session you will:

  • Explore what’s possible for you with a brand new approach to profitability
  • Instantly find more money and time in your business
  • Discover how to shift from “busy” to profitable
Register Now!

Goals in Gear

Webinar: Get Your Goals in Gear

GET YOUR GOALS IN GEARGet Your Goals in Gear is a 65-minute webinar that will help you set your goals — and bring them into reality. Take your business to new levels with an actionable plan of specific measurables, strategies, milestones and actions.

Learn More

Me, Myself, and Why?

Me, Myself and Why? Best Selling BookBOOK: Me, Myself, and Why? The Secrets to Navigating Change

The Most Valuable Book You Will Ever Read: Discover how one foundational tool can give you the courage to take you where you want to go in life.

Learn More
  • Business Mentoring to Scale Your Business
  • Interview with Lisa Mininni
  • Media Center
  • Events
  • Blog
  • Success Stories
  • Free Resources
  • Best Selling Book
  • Contact
  • Members Only
  • Affiliates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Social Media Link Excellerate Associates
  • Home

© Copyright 2023 Excellerate Associates ·| Powered by Essential IT | Privacy Policy