Whether you are presenting to an audience of ideal clients, being interviewed by an influential podcaster, or meeting with your internal team, these important opportunities take know how. You have a chance to promote your brand, communicate an idea, or forward an initiative. Each of these events could be the greatest opportunities or the biggest flops.
When a client called, she was excited to be asked to speak at a conference where her ideal prospects would be in attendance. After celebrating, I asked her an important question that every leader should ask before presenting.
What is your strategy?
Her response was, “I don’t have one.” It’s easy to get wrapped up in the excited emotion of an opportunity. It’s essential to get your plan together. We quickly developed a strategy complete with talking points, that could be use not only for that particular engagement but for other interview situations.
You can try to wing your next opportunity, but that rarely works. When you don’t have a strategy, you will miss out on sharing important points, occur arrogant, anxious or nervous, or communicate sound bites you wish you hadn’t.
When you are clear on your strategy, you will create your desired outcomes by design not by luck. Whether you want to get the attention of your ideal clients, get buy-in for an idea, or inspire your team into action, remember to approach each speaking opportunity with your strategy in mind.
Invitation to Elevate Your Speaking
If you are inspired to elevate your presentation skills and develop your strategy around your interviews, speaking opportunities, or internal presentations to your team, I invite you to the
Speaker Lab on June 22, 2022 with feedback sessions on July 13 and July 20.
Register by Friday, June 17, 2022 at:
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