A study by Indeed shows that 57% of employers say that candidate ghosting is not only prevalent, but it is increasing. This is not news to many employers who are doubling up on their interviewing appointments in anticipation of no shows. However, ghosting happens from both employers and candidates. Employers are frustrated by a candidate’s no show and candidates are dismayed when they interview and receive no communication from the employer.
How do we disappear the ghosting dance?
The issue of ghosting boils down to something both sides can agree on: communication matters. It’s the responsibility of both parties to express their interest or lack of interest or fit for the position.
That said, it takes more from an employer to think that candidates should consider it a privilege to work for your company. To help solve the ghosting challenge, consider ways to engage your future talent from the start and carry that engagement throughout the employee’s employment journey.
Candidates want to be energized by their work, not only by aligning the position and their human wiring, but they want to know how their job will support the greater good. One way to do that is to define your company’s Contribution in the World and how the position influences the forwarding of that contribution.
Your company’s Contribution in the World is not a tagline, a statement to hang on a poster, or something nice to have. It’s also not what your company does, like manufacture, process, produce, or design. It is an active outcome of your company’s products and services that enrolls future and current employees in something bigger. And, it’s so much more than setting up community events.
Your company’s contribution is a tool designed to shape the way you engage high-performing talent from the start and throughout their employment journey. When you become connected to your company’s Contribution, it shifts your company’s culture from an outdated broke/fix model to creating fresh, new, and expanded possibilities.
As you integrate your company’s Contribution in the World into each facet of the employee journey (talent attraction, onboarding, development, and progression), it gives every employee a foundation from which to align, make decisions, and innovate.
Regardless of the size of your organization, it’s important to get connected into the outcome of your products and services. When you do, your hiring shifts from a task on a checklist to a holistic, actively engaging connection throughout the employee’s employment journey. They see and hear through communications how their position connects to a bigger contribution.
They will hear your company’s Contribution:
- When applying for the position
- During their onboarding
- During the State of the Company address
- During meetings
- During decision making
- When being promoted
- When retiring
They begin to see the ripple effect of their position not only on the company but on a broader scale. It activates their thinking from they’ve got a job to do, to being a contributing member of a workforce that is up to something.
If you’re inspired to get connected to your company’s Contribution in the World, attend our upcoming Introduction class at https://www.excellerateassociates.com/attend-profit-lab-intro/