Beliefs are a state of mind in which you regard a thing to be true. It makes sense that if you regard a thing to be true, you’re likely to take action consistent with that belief.
Some beliefs support us to open and grow, while others keep us stuck in mediocrity. At times, you may wonder why you hit a wall in an area of life or business. You may question why you’re not achieving the results you seek even though you’re taking action. This can be a frustrating place to be.
Even the most seasoned business professionals can have a belief they don’t realize is holding them back or no longer serves them. They just know something is off.
The key is to become aware of what your beliefs are serving. Many beliefs are learned and are usually designed to protect us, keep us right, look good, or avoid pain.
A good example of how beliefs can hold you back is illustrated through one of my client case studies. One of my clients had a belief that she could not differentiate herself from any other real estate brokers. She tried many different marketing avenues that didn’t do anything to distinguish her business from all others that provide similar services.
Since she believed that she couldn’t distinguish her real estate services from any others, she was resigned from doing anything differently. To challenge her belief, I asked her what made her different from other real estate brokers. As she began listing what she provided (that was distinct from all others), I suggested she had not only a signature process unique to her business but offered services beyond her other colleagues in the industry for which she could charge, creating another revenue stream for her company.
Simply testing a belief led to new branding and revenue streams for her business. She had a breakthrough in her resignation igniting a fresh new way to stand out. I invite you to consider the beliefs you have that, if reframed, could open up new opportunities for yourself, your business, and your life.
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