“Can you teach this approach?”
That was the question my mentor asked when I started my business two decades ago.
He recognized a natural talent within me, the ability to effortlessly connect disparate concepts, ideas, or processes. Initially, I assumed this was a common trait. However, he pointed out that it was a fundamental aspect of the distinctive approach I was employing to grow my business.
Many companies don’t realize that they are already doing something different than their competitors. The key is to brand that uniqueness to showcase your unique approach, process, method, or way. When you do, you open up fresh new:
Services
Products
Ideas
Experiences
Revenue Streams
Collaborations and
Opportunities
Ask yourself, what truly makes your company’s products and services unique?
Invitation
To learn more on how a defined signature asset can elevate your brand’s reputation, visit: https://www.excellerateassociates.com/create-your-signature-program
And, if you are inspired to proactively create your branded signature asset so you stand out from all others in the marketplace, join us for the Create Your Signature Program on May 16-17, 2024.
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