Difference between Differentiating or Distinguishing
Differentiation is the action or process of differentiating. There are many ways to separate out your company through products, services, channels, relationships, reputations, prices, even packaging can be a source of product differentiation.
The struggle many business professionals have with product differentiation is that it is often short-lived. Many product innovations are easy to duplicate. Further, it's often a challenge to get your
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What’s Your Company’s Signature Advantage?
As a business professional, you know that, unless you create distinction from your competitor, you’ll get lumped into a box, like you sell consultancy services, sell insurance, or manufacture a product. You might also know that unless you can show what makes your product or services distinct, there is little inspiring reason for them to buy from you.
Your challenge is to stand apart from your perceived competitor. Perceived competitor because your prospects like to put you in a box with
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Look Beyond The Ugly
Yay! We're doing the happy dance for earning the Mentorship Award by the Evolutionary Business Council! It gives me great joy to be acknowledged for our work in the world especially when it is given by an international organization and recognized around the world.
While we're doing the happy dance for all of the acknowledgements we received lately, it wasn't always that way. There were times in building my business that things looked down right ugly, which brings me to this week's vlog and
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Honoring Others
As you know, the economy is met with unprecedented change. It often feels like a free fall into unknown territory but your human wiring actual reveals how you pilot change.
With insights into your innate wiring, you, as a leader, can discover how to stay consistently motivated regardless of the circumstances. And, when you become skilled at delivering communication the way the other person wants to receive it, it’s the highest form of honoring them.
There are four major elements in human
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How Are You Hardwired?
Did you know that the source of your stress can be related to your innate human wiring? As I mentioned last week, human wiring tells us how people are best engaged in decision making, why some people want lots of information to make an effective decision, and yet others want only the critical points of information.
Yet, most people make the mistake of delivering communication the way they want to receive it. This often leaves room for stressful miscommunication and misunderstandings.
I
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