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4 Amazingly Simple Filters to Put Your Strategic Planning on Fast Forward

January 5, 2012 by Lisa Mininni Leave a Comment

As we start the new calendar year, remember to reflect on what worked, what didn’t, and what’s next.  In my own strategic planning and with my clients, I use four simple but effective filters borrowed from B/Coach, a world leader in business coach certification.  If you haven't done so yet, envision the results you would like to see for your life and your business by the end of the year.  Use these four filters to create your plan: External The first filter is the External Filter.  In looking
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Filed Under: Blog

Make It Easy for Others to Share the Buzz About You

December 29, 2011 by Lisa Mininni Leave a Comment

What do customer service expert, Marilyn Suttle and BestLifeDesign.com Founder, Dr. Mollie Marti, have in common?  If you said they are both best-selling authors, you’re right, but that’s not all.  They add extraordinary value to their reader communities and make it super easy for you to share their messages. When Marilyn Suttle, Author of Who’s Your Glady’s launched her Appreciation Project, she made it simple for friends to spread the word about her project.  The Appreciation Project was
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Filed Under: Blog Tagged With: entrepreneurial edge system, marketing systems, social media marketing strategies

4 Surprisingly Simple Steps to Take You from Procrastination to Progress

December 22, 2011 by Lisa Mininni 1 Comment

One of the biggest frustrations of small business owners is simply procrastinating on tasks that they know need to be done, but just don’t do them.  Other contributing factors that sideline most entrepreneurs include: not setting clear goals, underestimating the difficulty or time required to complete a project or task, using the excuse of "no time", or trying to make something perfect. Once you’ve identified your undercurrents that are getting in the way, look for ways to organize your work to
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Filed Under: Blog Tagged With: entrepreneurial edge system, goal setting, marketing systems, tips to get motivated

Are You Letting Revenue Slip Through Your Fingers?

December 15, 2011 by Lisa Mininni Leave a Comment

Many small business owners have had the same business model for years, even though their revenues have been declining lately.  They sometimes blame it on the bad economy instead of making small changes or better choices.  When I tapped into my marketing database recently, I wasn’t surprised to learn that an overwhelming amount of entrepreneurs listed getting clients and generating income as their biggest frustration.   A deeper dive into the data and I find that many of the consultants,
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Filed Under: Blog Tagged With: entrepreneurial edge system, generating revenue, getting clients now, marketing

How Is What You’re Doing Getting You Closer to Your Goals?

December 8, 2011 by Lisa Mininni Leave a Comment

Over and over again, I’ve seen how business owners try tactics that are costing them not only the ability to get new clients (and the money that goes along with it) but their reputation.  Often times, they don’t realize that they are even making mistakes.  They believe that they are just working hard.  What they do know is that they don’t have the sales or the number of clients they were expecting.    The comments I commonly hear, even from the most seasoned business owners are, “Lisa, if only
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Filed Under: Blog Tagged With: advice for small business, marketing systems, small business help, strategy

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