What does an owner of an insurance agency, CEO of a training company, and a CEO of a video production company have in common?
They all own their own business? Yes.
But, that's not all.
They all had several frustrations in common:
1. They didn't know how to succinctly explain the array of services holding them back from marketing.
2. They overwhelmed their clients because they offered a variety of services or products but didn't know how to easily move them through their products
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Reimagining Your Workplace After Covid-19
With the pandemic postponing work environments from opening, teams are getting used to working from home. While teams that were already homeshored had the least disruption, other jobs had to be quickly configured to work remotely.
As people get used to working from home, it begs the question, what is the re-imagined workplace after COVID-19?
Flexible Spaces
According to a SHRM Report, 67 percent of employers are taking steps to allow employees to work from home who don't normally do so.
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The Distinction of Your Products and Services
You might not realize that you have a unique way that you work with your clients. You have a distinct process, methodology, or approach.
It’s your company’s uniqueness that is often underrepresented in your networking and marketing. You know it’s underrepresented if you:
• Have difficulty succinctly describing the value the client receives when working with your company.
• Don’t know how to answer what you do in a way that distinguishes your services/products from all others that do
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How An Insurance Agency Distinguished Itself in The Marketplace
What do manufacturing, product-based companies, service-based companies, and consulting/training companies have in common? These companies seem so different.
They each try to market their products and services and are missing what makes them unique. Notice it the next time you ask someone what they do and they say: We sell ___. We consult____. We manufacture ___.
Instead, what if you could:
-Share the distinct value your company provides clearly, confidently, and without
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Advantages of Integrating Your Signature Asset into your Signature Story
One of the best strategies to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story. A signature story can be:
• An intriguing strategic message that enables a company to enhance its brand;
• Your own personal account of how you got to where you are today; or
• How you overcame adversity, transitioned into your chosen profession, and developed your signature product or program.
When presented authentically, you connect
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